VALIDA

Your trusted partner for better profits

FRAUD

IDENTIFICATION

PRODUCT

VERIFICATION

CUSTOMER

ENGAGEMENT

Fast-Changing Compeve Landscape

Faced with constantly growing compeon and evolving threats to brand loyalty and supply chains,

leading companies are forced to collect and analyze more data than ever. This trend is the big data

revoluon, but many soluons are built on old systems that do not provide a full picture of both customer

loyalty informaon and product protecon, or proacve interacon with both loyal and potenal

customers.

What is Valida?

Valida is a proprietary big data plaorm that allows collecon of real-me consumer informaon and

communicaon, and will provide consumer behavior, habits, and demographics to beer target sales and

markeng for valuable products. This is unparalleled in building brand trust and loyalty.

How is Valida Dierent?

Valida is a hyper secure and easy to implement product protecon system that lets you track your goods

through the supply chain and the point of sale:

 Use real me sales data to gain compeve insights

 Engage current and potenal customers by verifying product authencity and communicang oers

 Increase customer sasfacon by tracking warranes, maintenance schedules, potenal recalls and

other important informaon about your product

 Lower costs by avoiding expensive hardware soluons required by other big data analysis systems

Supply chain tracking

Customer management

VALIDA

Brand and prot

protecon

An-counterfeit and

fabricaon detecon

Big data reports

and analycs

What informaon does Valida technology provide you?

With Valida big data technology, you collect the following informaon based on the customer scanning of

product labels:

 Product lifecycle tracking where, when, and by whom the products are consumed

 Targeted communicaon to returning and potenal customers

 Peace of mind through proved authencity of valuable and important purchases.

What is Valida technology?

Valida product authencaon and analycs uses a 100% proprietary and patent-pending mul-factor

algorithm. Our system uses blockchain technology to ensure a secure and permanent record of all product

entries and validaons. With blockchain technology there is no single point of failure, ensuring your data

is safe and cost-eecve. Manufactures and distributors are only required to label products with two

unique codes: a readable serial number and a hidden Valida key. Buyers then scan both codes using a

Valida mobile app, and our servers validate the product and return a detailed report along with any

relevant oers or instrucons. If the product is not authenc, customers can be referred to locaons

where a genuine product is available.

Unlike many compeve soluons, our algorithm is dicult to counterfeit and makes aempts easily

detectable. Our system also enables customers to have easy access to an inventory of all Valida veried

possessions along with relevant informaon.

Each package with unique

codes stored in customer

account is shipped

Manufacturer Distributor Customer

Package is tracked through the

enre distribuon chain

End user scans the package and

receives a validaon report

with customized informaon

Serial number Hidden

authencity

number

Product validaon results

and customer specic

feedback

The 2D codes allow customized data

collecon and product targeng,

prevenng fakes and idenfying

secondary sales

How big data helped big companies

Thomas H. Davenport and Jill Dyché described some of the great achievements of big data in their 2013

report, Big Data in Big Companies, including:

The business benets of Valida insights

Stascal Analysis System (SAS) Instute denes big data as “the large volume of data – both structured

and unstructured – that inundates a business on a day-to-day basis.” At Valida, we turn big data into

compeve insights.

Based on the 2017 Big Data Analycs Market Study from Dresner Advisory Services, the top three uses of

big data are warehouse opmizaon, customer/social analysis, and predicve maintenance.

Big data can benet companies in dierent ways, including:

 Eciency improvement

 Cost reducon

 Fast decision-making

 Product sale and market trend predicons

 New product needs and development guidance

 Customer service improvement

 Fraud detecon

At Valida, our goal is to bring these advantages

together into a plaorm that allows direct customer communicaon and markeng.

UPS used big data to redesign their driver’s

routes, saving $30 million in 2011 alone.

Using big data, Caesars Entertainment

analyzed service issues and targeted

mobile devices for real-me oers.

Bank of America now is able to analyze

data from its full customer base in real me

across mulple channels and variables.

Sears reduced the preparaon of a set of

complex markeng campaigns from 8

weeks to 1 week.

Fraud idencaon

Product fraud has been a serious problem in mulple industries, severely threatening brands and prots.

Knowledge Based Value (KBV) Research esmates the global market for fraud detecon and prevenon

will reach $42.6 Billion by 2023 at a compound annual growth rate (CAGR) of 19.6%.

Get both big data and authencity idencaon in ONE Valida system

Manufacturer posts label

at minimal cost

Product is tracked throughout

the supply chain

Customers open hidden codes

and can easily verify

the authencity of items

in store or at home with a

simple mobile app

Manufacturers have the opportunity

To reach out and engage with customers

and vice versa

Working with Valida

With patent-pending technology that provides big data insights, direct customer communicaon and

fraud idencaon to protect brands and prots, Valida is seeking global collaboraons. We look for

business partners who trust and value Valida’s technology and will fully ulize Valida to grow their

revenue through customer engagement and reduce loss through brand protecon.

Once our collaboraon is established, Valida’s partners only need to register their products with Valida.

Valida will collect and analyze the data, and create customized interfaces for customer communicaon.

Fraud is surprisingly

prevalent in the wine

industry. Adulteraon,

counterfeing, and

relabeling are all

common wine frauds.

Wine fraud damages

brand reputaon and

erodes the prots of

good-meaning manufacturers and distributors.

Unfortunately, wine fraud detecon oen relies on

specialized knowledge and experience in paper staining

and other tricks used to create fake labels.

Simple and eecve fraud idencaon is needed to

ensure customers drink the quality they expect and brand

Wine and Alcohol

Counterfeit drugs make

up 10% of medicine

distributed worldwide

according to the World

Health Organizaon

(WHO), with esmated

revenue from $160 to

$270 billion. Half of

counterfeit drugs are

used in developing countries, and they harm innocent

paents who are already suering from life-threatening

diseases. PricewaterhouseCoopers reported counterfeit

drugs cause 1 million paents’ death annually worldwide.

Idenfying and prevenng counterfeit pharmaceucals is

crical to both help paents and protect legimate

businesses.

Pharmaceucals

Luxury-brands can range

from jewelry to

electronics to high

fashion. Froner

Economics esmated

$82 billion of luxury-

branded product sales

were lost in 2015 due to

counterfeit goods,

especially for products sold online. Although soware

installed to scan the internet helps idenfy fake product

vendors, there is sll a long way to go to stop fake

products sold through other sales channels.

RFID tags, somemes used to migate this problem, are

costly and ineecve through a full supply chain and do

not help customers verify products for themselves.

Luxury Brands

As in other industries,

fraud in nutrion

products is also a

challenge for both brand

manufacturers and

customers.

These products are oen

purchased online due to

easy availability, but customers are not always able to

idenfy the right images on the internet or check for

authencity when they receive the products. The

notorious 2008 Chinese milk scandal impacted 300,000

babies, of which 54,000 were hospitalized and six died.

Nutrion Products

Why Valida?

Current technologies and

measures lack the combinaon of

an-counterfeing funcons—

detecon and deterrence, can be

easily duplicated or hacked,

require special equipment or

knowledge, and do not engage

customers eecvely if at all.

Our soluon is simple to

implement, adds trivial overhead

to the cost and me of producon,

and is hard to copy or hack. With

appropriate incenves for

customers to parcipate, such as

loyalty programs, brands using

Valida’s service know where their products are being used and gain an addional channel for

communicang directly with customers. This addional channel can be used in a number of ways,

including customer service, adversing, and more.

In summary, Valida oers a comprehensive and cost-eecve soluon for manufacturers and

distributors to protect their products while improving operaonal eciency and customer engagement.

We look forward to collaborang with future business partners.

SOLUTION

PROTECTS

PRODUCT

CONSUMER

FACING

CUSTOMER

LOYALTY

DATA

CUSTOMER

CONTACT

EXAMPLES

Integrated

security

and loyalty

VALIDA

Patented

product tracking

and database

Covert

an-tamper

RFID

Micro print

Costly to

implement

Consumer

facing

applicaons

Verifyitnow

VerifyBrand

Prooag

Some use

risk engines

to advise

RECALLS

ONLY

Overt product

markings

Barcodes

Holograms

Watermarks

Relies on

customer

educaon